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Creative Direction | Shoot Production | Mae Swim
For Mae Swim’s Essential Tank mini drop, I led the creative direction across the full launch, bringing together campaign, e-commerce, and social content into one cohesive visual story.
Starting from the initial concept, I developed the creative and content direction and translated this into the full shoot production. From shot lists, call sheets, and production planning to coordinating the creative team and directing on set. Alongside the campaign imagery, I shaped the social content direction to ensure the launch translated naturally across different formats and platforms.
By overseeing both the creative direction and production, I was able to maintain a consistent visual language throughout every touchpoint of the launch, while giving each element, from e-commerce to campaign and social, its own purpose within the wider creative concept.
Photography: LKV Photos.
Creative Direction | Content Creation | Shoot Production | Chase Athletics
For Chase Athletics' Run with the Rhythm collection, I led the creative direction. My role included developing the visual direction, creating a comprehensive shot list, overseeing shoot production, and directing content creation on set to ensure a cohesive campaign across every touchpoint.
Following the shoot, I edited the campaign assets into reels, designed to translate the collection's energy into engaging, platform-first content.
The result was a consistent visual campaign that captured the rhythm, movement, and performance-driven identity of the Chase Athletics brand.
Photography: LKV Photos.
Content Creation | Vírya Activewear
For Vírya Activewear, I created social-first content designed to strengthen the brand's visual identity and presence. My role included editing a series of engaging reels and designing an Instagram post, delivering content that aligned with the brand's aesthetic and connected with its audience.
Creative Direction | Content Creation | Shoot Production
For this editorial-style shoot, I led the creative direction, art direction, and full shoot production from concept to execution. My role included developing the visual concept, shaping the overall aesthetic, coordinating production, and directing the creative on set to create a cohesive and elevated visual story.
Alongside the photography, I was responsible for creating additional content throughout the shoot, capturing a mix of editorial imagery and platform-ready content to ensure the shoot delivered versatile assets across different channels.
The result was a visually cohesive editorial shoot that combined strong art direction, storytelling, and content creation into a distinctive and polished visual identity.
Photography: LKV Photos.